Privacy policy

The controller within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is

Pets Nature GmbH
Porschestr. 9
70736 Fellbach
Tel: +49 (0) 711 / 203 730 00
[email protected]

Your rights as a data subject

You can exercise the following rights at any time using the contact details provided for our data protection officer:

  • Information about your data stored by us and its processing (Art. 15 GDPR),
  • Correction of incorrect personal data (Art. 16 GDPR),
  • Deletion of your data stored by us (Art. 17 GDPR),
  • Restriction of data processing if we are not yet allowed to delete your data due to legal obligations (Art. 18 GDPR),
  • Objection to the processing of your data by us (Art. 21 GDPR) and
  • Data portability, provided that you have consented to the data processing or have concluded a contract with us (Art. 20 GDPR).

If you have given us your consent, you can revoke it at any time with effect for the future.

You can contact a supervisory authority at any time with a complaint, e.g. the competent supervisory authority of the federal state of your residence or the authority responsible for us as the responsible body.

A list of supervisory authorities (for the non-public sector) with addresses can be found at: https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html.

Collection of general information when visiting our website

Nature and purpose of the processing:

When you access our website, i.e. if you do not register or otherwise transmit information, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider, your IP address and similar.

They are processed for the following purposes in particular:

  • Ensuring a smooth connection to the website,
  • Ensuring the smooth use of our website,
  • Evaluation of system security and stability and
  • to optimize our website.

We do not use your data to draw conclusions about your person. Information of this kind may be statistically evaluated by us anonymously in order to optimize our website and the technology behind it.

Legal basis and legitimate interest:

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website.

Recipient:

Recipients of the data may be technical service providers who act as processors for the operation and maintenance of our website.

Storage duration:

The data is deleted as soon as it is no longer required for the purpose for which it was collected. This is generally the case for the data used to provide the website when the respective session has ended.

If the data is stored in log files, this is the case after 14 days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are anonymized so that it is no longer possible to identify the accessing client.

Provision prescribed or required:

The provision of the aforementioned personal data is neither legally nor contractually required. However, without the IP address, the service and functionality of our website cannot be guaranteed. In addition, individual services may not be available or may be restricted. For this reason, an objection is excluded.

Cookies

Like many other websites, we also use so-called "cookies". Cookies are small text files that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website.

You can delete individual cookies or the entire cookie inventory. You will also receive information and instructions on how to delete these cookies or block their storage in advance. Depending on your browser provider, you will find the necessary information under the following links:

Storage duration and cookies used:

If you allow us to use cookies through your browser settings or consent, the following cookies may be used on our websites:

Session cookie
uc_settings
uc_user_interaction
Google Analytics

Technically necessary cookies

Nature and purpose of the processing:

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognized even after a page change.

We need cookies for the following applications:

Legal basis and legitimate interest:

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a user-friendly design of our website.

Recipient:

Recipients of the data may be technical service providers who act as processors for the operation and maintenance of our website.

Third country transfer:

The data collected may be transferred to the following third countries:

USA

The following data protection guarantees are in place:

Adequacy decision EU Commission

Provision prescribed or required:

The provision of the aforementioned personal data is neither legally nor contractually required. However, without this data, the service and functionality of our website cannot be guaranteed. In addition, individual services may not be available or may be restricted.

Contradiction

Please read the information on your right to object under Art. 21 GDPR below.

Technically not necessary cookies

Furthermore, we use cookies to better tailor the offer on our website to the interests of our visitors or to generally improve it on the basis of statistical evaluations.

To find out which providers set cookies, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.

Legal basis:

The legal basis for this processing is your consent, Art. 6 para. 1 lit. a GDPR.

Recipient:

Recipients of the data may be technical service providers who act as processors for the operation and maintenance of our website.

For further recipients, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.

Third country transfer:

For more information, please refer to the lists of the individual display, tracking, remarketing and web analysis providers.

Provision prescribed or required:

Of course, you can also view our website without cookies. Web browsers are regularly set to accept cookies. In general, you can deactivate the use of cookies at any time via your browser settings (see Revocation of consent).

Please note that individual functions of our website may not work if you have deactivated the use of cookies.

Withdrawal of consent:

You can revoke your consent at any time via our cookie consent tool.

Profiling:

To what extent we analyze the behavior of website visitors with pseudonymized user profiles, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.

Contact form

Nature and purpose of the processing:

The data you enter will be stored for the purpose of individual communication with you. This requires you to provide a valid e-mail address and your name. This is used to assign the request and subsequently answer it. The provision of further data is optional.

Legal basis:

The data entered in the contact form is processed on the basis of a legitimate interest (Art. 6 para. 1 lit. f GDPR).

By providing the contact form, we would like to make it easy for you to contact us. The information you provide will be stored for the purpose of processing your request and for possible follow-up questions.

If you contact us to request a quote, the data entered in the contact form will be processed to carry out pre-contractual measures (Art. 6 para. 1 lit. b GDPR).

Recipient:

Recipients of the data may be processors.

Storage duration:

Data will be deleted no later than 6 months after the request has been processed.

If there is a contractual relationship, we are subject to the statutory retention periods according to the German Commercial Code (HGB) and delete your data after these periods have expired.

Provision prescribed or required:

The provision of your personal data is voluntary. However, we can only process your request if you provide us with your name, e-mail address and the reason for the request.

Use of Google Analytics

If you have given your consent, this website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html and at https://policies.google.com/?hl=de.

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The data sent by us and linked to cookies, user identifiers (e.g. user ID) or advertising IDs are automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month.

Withdrawal of consent:

You can prevent tracking by Google Analytics on our website.

This will prevent Google Analytics from collecting data for this website and for this browser in the future, as long as the cookie remains installed in your browser.

You can also prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: Browser Add On to deactivate Google Analytics.

reCAPTCHA

On this website we use Google reCAPTCHA from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) to prevent spam.
The legal basis for the use is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest in protecting this website from bots and spam.
reCAPTCHA is a free service that protects websites from spam and abuse. It uses advanced risk analysis techniques to distinguish between humans and bots. With the new API, a significant number of your valid human users will pass the reCAPTCHA challenge without having to solve a CAPTCHA. We use reCAPTCHA to secure forms.
By using reCAPTCHA, data is transmitted to Google which Google uses to determine whether the visitor is a human or a (spam) bot. You can find out what data is collected by Google and what this data is used for at https://policies.google.com/privacy?hl=de-AT.
You can read the terms of use for Google services and products at https://policies.google.com/terms?hl=de-AT.

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.

Information about your right to object in accordance with Art. 21 GDPR

Individual right of objection

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Article 6(1) GDPR (data processing on the basis of a balancing of interests); this also applies to profiling based on this provision within the meaning of Article 4(4) GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

Recipient of an objection

Pets Nature GmbH
Vanessa Berendt
Porschestr. 9
70736 Fellbach
Tel: +49 (0) 711 / 203 730 00
[email protected]

Changes to our privacy policy

We reserve the right to adapt this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to your next visit.

Questions for the data protection officer

If you have any questions about data protection, please send us an e-mail or contact the person responsible for data protection in our organization directly:

Pets Nature GmbH
Vanessa Berendt
Porschestr. 9
70736 Fellbach
Tel: +49 (0) 711 / 203 730 00
[email protected]

The privacy policy was created with the help of activeMind AG, the experts for external data protection officers (Version #2020-09-30).

Data collection on this website 

1. Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are: 

  • Browser type and browser version 
  • operating system used 
  • Referrer URL 
  • Host name of the accessing computer 
  • Time of server request 
  • IP address 

This data is not merged with other data sources. 

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website—for this purpose, the server log files must be collected. 

2.Cookies
Our websites use so-called "cookies." Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them. 

In some cases, cookies from third-party companies may also be stored on your device when you visit our website (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services). 

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising. 

Cookies that are necessary for the electronic communication process, for the provision of certain functions you have requested (e.g., for the shopping cart function) or for the optimization of the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and § 25 (1) TTDSG); consent can be revoked at any time. 

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted. 

If cookies from third-party companies or for analysis purposes are used, we will inform you separately in this privacy policy and, if necessary, ask for your consent. 

3. Consent with Borlabs Cookie
Our website uses consent technology from Borlabs Cookie to obtain your consent to store certain cookies in your browser or to use certain technologies and to document this in accordance with data protection regulations. This technology is provided by Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs). 

When you visit our website, a Borlabs cookie is stored in your browser, which stores the consents you have given or the revocation of these consents. This data is not passed on to the provider of Borlabs Cookie. 

The collected data will be stored until you request us to delete it, delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found athttps://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/. 

Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 (1) (c) GDPR. 

4.Enquiries by email, telephone, or fax
If you contact us by email, telephone, or fax, your enquiry, including all personal data arising from it (name, enquiry), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent. 

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if this has been requested; consent can be revoked at any time. 

The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected. 

Analysis tools and advertising 

1. Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. 

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is used solely for the management and display of the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States. 

The use of Google Tag Manager is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time. 

2. Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. 

Google Analytics enables website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and the origin of the user. This data is summarized in a user ID and assigned to the respective end device of the website visitor. 

Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis. 

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there. 

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time. 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:https://privacy.google.com/businesses/controllerterms/mccs/. 

2.1Browser plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link:https://tools.google.com/dlpage/gaoptout?hl=de. 

For more information on how Google Analytics handles user data, please refer to Google's privacy policy:https://support.google.com/analytics/answer/6004245?hl=de. 

2.2Order processing
We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics. 

3. Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. 

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then show them interest-based advertising on the Google advertising network (remarketing or retargeting). 

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. This allows interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., cell phone) to also be displayed on another of your devices (e.g., tablet or PC). 

If you have a Google account, you can opt out of personalized advertising at the following link:https://www.google.com/settings/ads/onweb/. 

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time. 

Further information and the privacy policy can be found in Google's privacy policy at:https://policies.google.com/technologies/ads?hl=de. 

3.1Target group formation with customer matching
To form target groups, we use Google Ads Remarketing customer matching, among other things. In doing so, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine). 

4. Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. 

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification. 

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time. 

For more information about Google Conversion Tracking, please refer to Google's privacy policy:https://policies.google.com/privacy?hl=de. 

5. Facebook Pixel
This website uses Facebook's visitor action pixels to measure conversions. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the US and other third countries. 

This allows the behavior of website visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized. 

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Use Policy. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. As the website operator, we have no influence on this use of the data. 

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time. 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:https://www.facebook.com/legal/EU_data_transfer_addendumandhttps://de-de.facebook.com/help/566994660333381. 

Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The text of the agreement can be found at:https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the secure implementation of the tool on our website in accordance with data protection laws. Facebook is responsible for the data security of Facebook products. You can assert your rights as a data subject (e.g., requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your rights as a data subject with us, we are obliged to forward them to Facebook. 

You can find further information on protecting your privacy in Facebook's privacy policy:https://de-de.facebook.com/about/privacy/. 

You can also disable the "Custom Audiences" remarketing feature in the ad settings section athttps://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook. 

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website:http://www.youronlinechoices.com/de/praferenzmanagement/.