catz finefood® is a brand of Pets Nature GmbH

Pets Nature GmbH was founded in June 1999 by Martin Schupp with a great deal of idealism and the conviction that a clear corporate philosophy, high quality standards, and entrepreneurial success can go hand in hand. Christian Numsen joined Pets Nature in 2002.

Over the years, they worked together to develop the company into an established player in the German pet food trade, but without losing sight of their original principles. From the very beginning, the focus has been on carefully selected, high-quality food, competent and friendly customer service, and fast, reliable shipping.

In order to consistently uphold these values in the future, Pets Nature has been managed by a four-member executive board since January 1, 2026:
In addition to Martin Schupp and Christian Numsen, Dennis Vidal (marketing, sales, product development, and HR) and David Bäuerle (logistics, purchasing, customer service, IT, and HR) have joined the management team.

This structure lays the foundation for catz finefood® to continue standing for quality, responsibility, and reliability in the future.

Our conviction

Since 2010, the popular 4-paw delicacies from catz finefood® have been offering all felines cat-friendly and grain-free food. The recipes, developed with love and passion, and the selected ingredients make catz finefood® a real delicacy for all cats – whether wet food, snacks, or treats. Our wet food is based on the prey model and, thanks to the wide variety of products, always offers the right and optimal nutrition for every stage of life and even for cats with sensitive stomachs.

As animal welfare is very important to us, catz finefood® cat food meets the highest standards. Developed by our feed experts and veterinarians, it is produced only in selected production facilities in strict compliance with our recipes. catz finefood® feed is produced in Germany without animal testing or genetically modified ingredients. It goes without saying that we do not use any artificial flavors, colors, preservatives, or added sugar. The pure taste is sure to impress even the most discerning little gourmets!

Sustainability is important to us

For us, sustainability is not a trend, but a responsibility. We focus on short production routes to reduce CO₂ emissions and have been working with trusted partners who share our values for many years. Our packaging in cans instead of glass has clear advantages: it is lighter, more break-proof, and more resource-efficient in terms of transport and recycling. In addition, we are constantly developing our processes to protect the environment and conserve resources.

Feed development with our in-house veterinarians

Our recipes are developed in collaboration with our veterinarians. This ensures that each of our products complies with the latest nutritional findings and provides exactly what cats need for a species-appropriate diet. The expertise of our specialists goes into every single can—for trust, safety, and the best quality.